RASTABT
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Retailer Marks & Spencer has begun a trial of radio frequency identification tags in clothes at one of its U.K. stores this week as part of plans to improve stock accuracy and product availability for customers.
The tags, criticized by privacy advocates and touted by the technology industry as a bar code replacement, are contained within throwaway paper labels called Intelligent Labels attached to, but not embedded in, a selection of men's suits, shirts and ties at the High Wycombe store in the United Kingdom. The trial will last four weeks, the company said.
Other retailers and manufacturers such as Tesco and Gillette have attracted criticism from privacy groups about the potential for data from the radio frequency identification (RFID) tags to be used to track and monitor customers, even after they have left the store.
Full story and source here.
The tags, criticized by privacy advocates and touted by the technology industry as a bar code replacement, are contained within throwaway paper labels called Intelligent Labels attached to, but not embedded in, a selection of men's suits, shirts and ties at the High Wycombe store in the United Kingdom. The trial will last four weeks, the company said.
Other retailers and manufacturers such as Tesco and Gillette have attracted criticism from privacy groups about the potential for data from the radio frequency identification (RFID) tags to be used to track and monitor customers, even after they have left the store.
Full story and source here.