It's a video / short concept (ie, part video, part short film concept). This short is called "Rubber Johnny" and has caused the Director to be one of the most sought after guys on the market. He's more than a video director and has has colaborated with musicians Björk, Aphex Twin, The Auteurs, & others. I hear that the director is in negotiations to turn this strange character into a feature film.
Read more about it here...
http://www.pixelsurgeon.com/reviews/review.php?id=687
Strangely interesting and disturbing at the same time.