Low-tech 'hack' takes fizz out of Pepsi-iTunes promo

It doesn't take a code breaker or a math whiz to lift songs from Apple Computer's iTunes online music store--it just takes a good pair of eyes and a trip to the corner store.

iTunes fans have "hacked" a high-profile Pepsi promotion aimed at giving away 100 million songs through special codes marked on the underside of bottle caps. The codes can be entered on the iTunes site to download a single for free. One in three bottles is a winner, but it turns out that the markings can be read without removing the cap.

CNET News.com confirmed that it is not only possible to pick out winning bottles in advance; careful scrutiny can reveal the full 10-digit redemption code, meaning no purchase is required to get a free iTunes single courtesy of Pepsi.

Full story here Here thanks to news.com
 
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