How do I increase viewing time on a boot CD Menu?

I have been looking at some of the "Super Utility" type CD's and the time that the program menu is shown, before Windows begins, is too brief. What file would I edit to increase the time or to simply tell the program to halt until I select a menu item? I have the ISO and plan on working in it with WinRAR. Any other suggestions much appreciated.
-cadjak
 
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