I guess the chipset makers don't deem it neccessary to support more than two IDE channels natively within their chipset.
Tertiary IDE is definitely possible - in the days of CD-ROM interfaces on soundcards, there were soundcard which could provide a 3rd IDE - though the port and IRQ expected were not really standardized.
Way back, you had to have a card for just ONE IDE - and that was ISA bus. With the inegration into chipsets, dual IDE became the norm, and the port and IRQ mapping was pretty well set in stone at that time - It would have been much better if the original PC design had been buried, and a new start made - and if Apple had licenced clones at reasonable prices, we'd all be using Apple compatibles, they would be the leading software house, and Gates would be just another spotty geek.